Glo Gang’s success as a fashion brand is deeply rooted in the symbiotic relationship between streetwear and hip-hop. Since the early days of hip-hop culture, fashion has played an integral role in the identity of the genre and its artists. From the oversized tracksuits of the 1980s to the designer brands worn by modern-day rappers, clothing has always been a means of self-expression for those in the hip-hop community.