Top ECommerce Referral Marketing Programs
Published By Martech Cube
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Top ECommerce Referral Marketing Programs
A simple referral tends to engage people with the service without any reluctance. Here are Five Ecommerce Referral Marketing programs that are an inspiration. People influence people. Nothing persuades us more than a recommendation from someone we trust.
Referral is a win-win technique in the world of marketing. It not only creates credibility but also enhances the reach of your brand. In traditional marketing what was known as word-of-mouth publicity, now is translated to referrals in the modern tech world. If one likes the service/product, you can refer it to a friend. Usual prospects become your brand ambassadors and suggest a friend. As it is a simple referral, people tend to engage with the service without any reluctance.
There are several characteristics of referral marketing that impacts a business. Let’s take a look at them: Precision in targeting – Targeted marketing is the trend these days. And what could be better than a person who has experienced your product or service? This person knows whom to target with a pitch that is flattering because they know them well. Referring comes with precision in targeting.
Trust factor – We take words of trusted ones into account. The trust factor is a key player in ECommerce referral marketing.
Excellent reach – Humans are social beings. One person is connected to hundreds of other people. If you can impress one person with your service, it sure can spread like wildfire.
Leesa - Leesa is a mattress retailer that sells its products online. They give away one custom-made mattress for every ten that they sell to non-profit organizations.
Thread Beast - The philosophy of great UX design is “don’t make me think.” Threadbeast has great UX designers who understand their job.
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