What is SEM or Pay Per Click (PPC)?
PPC Services by IBRANDtech: Pay-per-click (PPC) is an internet marketing approach in which advertisers are charged a fee each time one of their adverts is clicked. It's essentially a means of purchasing visitors to your website rather than trying to "earn" them organically.
One of the most common types of PPC is Search Engine Marketing (SEM). Search engine marketing is the digital marketing strategy that is used to increase the visibility of your website in the search engines result page (SERP). It is the paid search engine marketing where the different types of businesses pay search engines to show their ads in the search results pages.