Tactics to Drive High-Value Customer Engagement
Customer Engagement today has become more important than ever, check out 3 easy tactics that can help you in drive high-value Customer Engagement by Darcy Bicham from SOCi. If your local social media marketing efforts are falling flat or you are not getting the engagement your business needs there may be some actions you can take now to turn them around. In today’s fast-paced digital world, high-valued engagement is hard to come by, but it’s not impossible.
Increase Number of Locations Posting on Social - Ideally, your multi-location business should strive to have 100 percent of your business locations posting on both Facebook and Google My Business (GMB). If all your business locations are posting locally on social media, you increase your opportunities for high-valued engagement. Similarly, consumers will recognize that your business is taking the time and effort to engage locally and often return the favor with high-valued engagement.
Invest In Reputation Management - Today, reviews are the top factor consumers consider when making a purchase decision. If your business can increase the number of reviews you receive, you can likely increase your high valued customer engagement and ultimately drive more sales. Your business is likely receiving ratings and reviews on Facebook and GMB, but what are you doing with them?
Test More Localized Content - Finally, businesses can drive high-valued engagement through localized content If your multi-location business is posting corporate-level social content consistently, you could be missing out on the opportunity to build a – Consumers crave a local connection more than ever before, and localized content satisfies this need. Increasing the volume of localized content your business locations post will drive engagement.
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