“Your e-commerce is saturated when you know your customers are clicking!”. Pay-Per-Click is a method of targeted marketing and advertising where you pay only when your ad is clicked upon. Though you are paying the search engines when your customers are clicking, this has a huge added benefit that is free publicity everywhere.
Some of the important PPC tips that an entrepreneur should include for optimized solutions are as follows-
1. Organized PPC Platforms
First, always select the platform or search engines on which you want your PPC marketing to be done like Google Ads, Microsoft Ads, or on social media platforms like Facebook, Twitter, Instagram and LinkedIn. This will help you chalk out the audience you want to target and optimize your user’s attention on your e-commerce website.
2. Types of PPC Ad
There are different kinds of advertisement displays that you can opt for as per your need. Some of them are display ads, videos ads, search ads, app ads, shopping ads and Gmail brand ads. Each ad has its purpose and method of targeting customers.
Display ads are usually a forefront view of your products on display in a small screen on the window that usually appears anywhere based on your search. They display all over the network especially on Google or other browsers.
Video ads usually appear over videos such as while watching Youtube or other video watching platforms before, in between or after the video is played. They target its end-users to experience more quality and contour their e-commerce display.
Search ads usually appear on the search engine platforms while you search and are hyperlinked to land you on its website when clicked on it. They usually are aligned with your search engine results appearing in the Google SERPs and is a very common way of PPC marketing.
Apps ads usually are inclined towards the apps you most download and are referred to you according to your search. This way apps are advertised associated with your app preference.
Shopping Ads usually appear while you are searching for a generic product and products under different e-commerce platforms are displayed as your search results. It is a very common marketing method for all users all across the network.
Gmail brand ads are those ads that appear along with a mail or display inside a mail when you open it. This type of marketing helps in targeting the audience easily and know their taste and preferences.
All types of ads appear all over the digital network like Google and get automatically synthesized according to your search and is a very common way of marketing.
3. Locking Budget and Customize Bidding Strategy
Your financial budget for marketing is very important for locking your PPC campaign. The budget will decide how much you will spend on different types of ads and on which platforms. The factor of positioning the ad is a very important aspect of PPC.
Every business or brand especially the small ones cannot spare so much money on advertisements and to run various campaigns. Therefore, the bidding strategy was introduced where through an auction it is decided how much it will cost you to reach your consumers. This strategy puts out a limit to the budget segments of your audience and then gets displayed on the global network. This is a very cost-effective strategy and even promotes quality marketing.
Some of the bidding strategies are commonly utilized are-
- Cost-Per-Click (CPC) Bidding
- Cost-Per-Thousand Viewable Impressions (vCPM) Bidding
- Cost-Per-Acquisition (CPA) Bidding
- Cost-Per-View (CPV) Bidding
4. Targeted Marketing
It is very essential that as a business you need to choose the audience you want to target and choose the PPC campaign accordingly. you need to verify their taste and preference by creating a database of your own based on search and then target them showing their desired results through the targeted positioning of your e-commerce website. This may include geo-locating your customers, their interests, choices, the pattern of buying and so on, and then create each of their profiles through custom affinities and custom intents in your database so that your brand can match easily with your audience. This way when you advertise your products you have a higher chance of locking in that viewer as your customer.
5. Seamless Landing Pages
The next important step for an optimized PPC campaign is to direct your audience to your e-commerce website smoothly. This transition is very important so that your viewers can become your customers in the future. You need to position your ad carefully so that your visitors do not get confused to go back and forth between your website’s landing pages and easily checkout from there. Try to match your customer’s intent when linking your e-commerce website for positive feedback. They are your potential customers so always opt for an optimized way to impress and engage your audience maintaining a seamless transition.
6. Performance Tracking
Tracking the performance of your PPC campaigns is a very important stage to maintain a flow in your e-commerce website which will give you a chance of improvement. You need to run a diagnostic of your PPC ads and marketing methods and trace back your results. You can check every data through a dashboard with all the available and detailed insights of your performance. The analytics and robust tools will give a brief input like how much cost you incurred, the total customers, interested viewers, revenue generated, trending products, the effectiveness of every PPC campaign on different platforms and so on. All this will give you a scope to enhance your PPC marketing strategies.
Using keywords is very important for your PPC campaign to generate desired results while positioning with the search engines. You need to insert proper keywords to target your audience and direct them to your e-commerce website page seamlessly.
Different types of keywords will optimize the search results accordingly. Some of them are-
- Target Keywords or Exact Match Keywords-
So use target keywords related to generic search results that will target the product search and narrow down the scope so that it can overlap with the viewer's preference.
- Broad Keywords or Long-Tail Keywords-
You can also use long-tail keywords or broad keywords that will be unique yet modify the search. This will help you to give detailed results of the audience’s search as well as blend in with your PPC campaign.
These effective tips will help you to control and monitor your PPC campaign smoothly and lock your viewers as your customers easily. So make the most efficient choice of choosing the best PPC services in India that will position your brand and business in the PPC ads in an optimized way.