Chicken or beef... why not have both? Jollibee launches in Britain

Mr Tanmantiong said when Jollibee Foods Corporation launches in a new country ex-pat Filipinos dominate the customer base initially.

Jollibee Foods Corporation is a $5.2bn market cap company headquartered in Manila. It operates 14 brands across 4,300 outlets worldwide. It is the sixth biggest food service company in the US by virtue of its controlling stake in the Smashburger chain. In September last year it was reportedly teeing up a $1bn approach for Pret a Manger.

The company’s flagship brand is Jollibee itself, which boasts 1,200 stores and whose eclectic menu has been particularly successful in Vietnam and China.

Mr Tanmantiong explained he started out “with two ice cream parlours in 1975”.

“We see that the UK has a very big fried chicken market,” he said, adding that he expects the company’s trademark Chickenjoy to quickly gain popularity.

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