But the supermarket is about to become way more high fashion than shoppers could ever imagine.
Today George at Asda has announced that it will be selling a range of pre-loved Gucci garms across its stores for customers to buy.
The unusual move coincides with the release of Ridley Scott’s blockbuster House of Gucci - which stars Lady Gaga and Jared Leto.
The catch? No one knows will where they are - and you'll have to seek them out, with savvy staff hiding the treasures.
As the country is gripped with Gucci mania, 30 exclusive pieces will be hidden in stores around the UK - with customers forced to hunt for the chance to purchase a piece of designer history for as little as £12.
The stunt is being run in association with vintage wholesaler PreLoved - the supermarket’s sustainability partner and coincides with the UK release of House of Gucci
Secret Gucci treasures will be hidden throughout the UK onto George at Asda shopfloors, with shoppers able to snag a bargain, with new Gucci coats costing up to £4k, while a simple pair of stocks socks retails at £145.
Announced earlier this year as part of the retailer’s ‘George for Good’ commitment, you can already buy vintage pieces in 50 supermarkets across the UK, including London, Bristol, Birmingham, Edinburgh and Brighton.
Steve Lynam, the managing director of Preloved Wholesaler LTD said: "Our partnership with George at Asda is one that we are extremely proud of, so we’re delighted to be able to offer their customers the chance to pick up something they have always dreamed of owning in their local supermarket.”
Lauren Mallins from George at Asda added: "Whether you are a lover of vintage or just want to make more sustainable choices, our hand-picked PreLoved pieces are always a treasure trove of gems and now Gucci is adding to our customers’ reasons to shop with us."
