Take-Two CEO defends NBA 2K21's price increase

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The price of the upcoming PS5 and Xbox Series X versions of NBA 2K21 is $70, which is $10 higher than the regular price of the current game. Strauss Zelnick, CEO of Take-Two, is now defending the price increase of the Agreement, noting the rapid increase in game development costs. He doesn't want consumers to care about rising development costs, but Zelnik believes that the NBA 2K series of games expands the value proposition by making the game more powerful and deeper, especially NBA 2K21 MT.

Zernike said: "The most important thing is that we have not seen first-line price increases for nearly 15 years, and production costs have risen by 200% to 300%." ??"But more importantly, because no one really cares about your Production costs and consumers’ ability to process products have completely changed."

Zernike said the newer NBA 2K games are "a lot, a lot" in terms of the features they provide. Therefore, it is necessary to increase prices. NBA 2K also provides the ability to pay for various microtransactions, but Zelnick said the base game is attractive enough to warrant a more expensive price tag.

According to the developers of NBA 2K21, the basketball simulation game for PS5 / Xbox Series X is a "new game". The studio says these advancements are so significant that it compares Halo 4 with Halo 5. In NBA 2K21, players can Buy 2K MT to upgrade quickly. Compared with the previous version, this is also a good improvement.

NBA 2K21 is not the only next-generation game that charges $10. Activision will provide a cross-generation bundled service for the Cold War of "Call of Duty: Black Ops" at a price of US$70, which can provide you with the current version and the next-generation version of the game.

For more information on game price increases, check out GameSpot’s editorial, "A $70 game may become the standard for PS5 and Xbox Series X."