SEO - Search Engine Optimization is an essential part of Internet marketing. SEO allows you to market directly to your target audience. There are no middlemen, no sites in between, just you and your target audience. If you don't know about SEO or how to optimize your website and increase its popularity in the search engines, you would understandably pass up the opportunity to increase traffic.

But think again, if someone was to ask you if you wanted 90% or more targeted traffic straight to your website? You wouldn't turn around and say no, so why miss this opportunity. Although SEO is not the easiest method to increase traffic, it can be one of the best long-term marketing strategies you can use, and with such targeted traffic, you just can't say no.

SEO has two different forms: on-page SEO and off-page SEO. As you can probably imagine, on-page SEO is all about optimization that you perform on your website, whereas off-page SEO is the optimization you perform externally. These can be things like link building and the different strategies used for link building.

Here are some on-page factors to consider when optimizing:

Title tag: Add the keywords that you are focusing on in this tag

Meta Tags: Add your keywords again here, making sure the description is easy to read, eye-catching, and makes people want to click.

Content: You want to add your keywords to your content, make it readable. Write for your users - not the search engines.

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