Packaging has an important influence on the effectiveness and efficiency of retail supply chains, where excellence can be attained through the development and adaptation of the concept of packaging logistics. Display packaging is also referred to as luxury packaging. It finds large application in packing products for enhancing their aesthetic value by adding innovative packaging solutions and packaging designs. It blends the features and strengths of promotional and secondary packaging to accelerate the accessibility and visibility of a product within a retail setup. Display packaging implies the packaging solutions offered to retailers by the manufacturers in a ready-to-sell form. Display packaging contains information about the status of the product.
Market Research Future has conducted an exhaustive study on global display packaging market. It has been revealed in their report that the display packaging market is estimated to grow at a CAGR of 7.02% by the conclusion of the review period.
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Moreover, display packaging assists in the launch of a new product along with extending the product for a promotional campaign. Display packaging eliminates the need for packaging and repackaging of the products when it is placed for sale on the retail shelf. The key driver for the global display packaging market is the strict government regulations and legislations that forces the manufacturers to go for display packaging options instead of traditional packaging. As display packaging is an environment friendly option, it has acquired notable consumer preference towards being incorporated as a marketing tool. An advanced printed display packaging adds to the eminence of the brand. Furthermore, display packaging enhances the in-store retail experience of the consumers. The global identity of luxury brands is closely associated with their packaging approaches. The recent trend analysis represents paperboard as the most commonly used material in packaging. Some other popularly used display packaging materials include metal, glass, wood, plastic, leather, and textiles. Most of these materials used are easily procured and they aid in establishing a sense of superior quality in the minds of customers. The largest opportunity for the global display packaging market lies in curtailing the operational cost for recycling the packaging.
Key Players
Global display packaging market is dominated by key players such as
- International Paper (U.S.)
- DS Smith Plc. (U.K.)
- Smurfit Kappa Group Plc. (Dublin)
- Mondi Plc. (Austria)
- Deufol SE (Germany)
- Sonoco Products Company (U.S.)
- Grant Austin Display Packaging (South Australia)
- CB Display Packaging Inc. (Canada)
- Glama Pak (Australia)
- Excel Displays Packaging (U.S.)
Market Segmentation
Global display packaging market is segmented based on end use, region, and type. Based on end use, the market is segmented into retail and pharmacy. Based on region, the market is segmented into North America, Asia Pacific, Europe, and Rest of the World. Based on type, the market is segmented into cellulose fibers, corrugated paper board sheeting, corrugated pallets, and others.
Regional Analysis
Over the past few years, the global market for display packaging witnessed impressive growth rate. The emerged economies such as Australia, North America, and Europe, hold prominent shares in the global display packaging market over other economies. These economies are likely to maintain their dominance throughout the forecast period. The Asia Pacific market is estimated to experience exponential demand in the global display packaging market. Likewise, rise in per capita income has driven the growth in demand for quality packaged food. Also, the increasing population throughout several countries globally, has spurred the demand for food beverage production. This ultimately augments the demand for global display packaging products. The consumers generally perceive premium packaging as the sign of a superior quality product. Hence, the manufacturers use expensive colors, packaging techniques, and technologies to craft premium packages, which in turn, fuel the market growth.
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