EA Sports fans want more.The company reported it had 230 million players and FIFA Mobile Coins audiences across its EA Sports titles in the past year. Viewership is increasingly important, since the curiosity in esports competitions is generating more exposure for your EA Sports brand.

"More and more people, especially younger Gen Z gamers, are now defining their sport fandom through the games they play such as FIFA, Madden, NHL, and UFC," CEO Andrew Wilson explained throughout the fiscal third-quarter conference telephone. The pandemic accelerated the expansion that was happening at EA Sports. FIFA Ultimate Team put a record with six million each day active gamers in December, also Madden attained its highest player count at the history of the franchise, which dates to the early 1990s.

Even less popular sports titles such as EA's NHL franchise observed growth last quarter with engagement from the match up 13%. "Our fans are now telling us that they need more of everything EA Sports could deliver," Wilson explained. "They're playing more of our games than ever before. They are spending more time together with our content. And they're connecting with one another, the playersteams and sports that they love through our experiences. "To capitalize on the growing interest in sport gambling, EA is planning an aggressive expansion with its EA Sports lineup beginning with its biggest and hottest game, FIFA.

Launching new sports games.Soccer is the planet's most popular sport, and there is no better way to capitalize on that interest than simply just by releasing more experiences on the greatest and fastest-growing gaming platforms, which can be cellular devices. EA has already experienced great success with FIFA Mobile at Asia where the game has 21 million players. But there is more to come.

It just recently announced a brand new license extension with the Union of European Football Associations (UEFA), which is the governing body of European football. As a part of the arrangement, EA will launch multiple cellular offerings within Buy FIFA Coins franchise, including a free-to-play PC variant. The company believes these games may reach 80 million players in over 15 nations.