App Store Optimization: What Really Matters

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App Store Optimization: What Really Matters

App Store Optimization: What Really Matters

App store optimization (ASO for the cool kids) is constantly changing. In the good old days, you could buy reskins, stuff keywords and make a fortune. Now the decks are reshuffled and there are a variety of new factors that account for how well you rank for keywords and ultimately how many organic downloads you can generate.To get more news about Increase App Visibility The Company, you can visit aso700.com official website.

1. App title
There's no greater impact on rankings than having your most desired keywords in your app title. Gone are the days of keyword stuffing and now are the days of keyword density.

In fact, we've seen dramatic shifts in keyword rankings by moving certain words from the keyword field to the subtitle and finally to the app title. As you probably guessed, here is the order of how each field impacts your keyword ranking:
2. App store ratings
Once app developers catch onto the latest ASO hacks, then it's the number of app store ratings that the algorithm uses to determine the rankings.

All app developers should get aggressive in obtaining more ratings (aka stars) for their apps. We always suggest to clients that they implement the iOS review prompt within their apps. One client reported doubling his app store ratings since implementing it.
3. Retention
When I asked Matthew Hall, creator of Crossy Road, in my podcast interview about how he thought about monetizing the game during the development phase, he said he was just focused on retention. If he could keep users coming back to the game, then we would have no problem monetizing them.

Apple and Google generate billions of dollars from their respective app stores, so you can imagine that they want to prioritize apps that retain users and eventually convert them.

Retention already plays a part in the Google Play ranking algorithm and will continue to play an even bigger part in both app stores.
4. Downloads
On Google Play, we have seen many apps developers slow down or stop their Google Ad campaigns and seen a decline in their organic downloads, so obviously, if you pay Google a little something then they will show your app a bit higher in the results.

During the early days of Apple Search Ads, developers reported higher rankings when bidding on the same term. However, this longer seems to be the case especially if you're already ranked in the top 20 or 30 for the keyword. This may be a viable strategy if you are ranked in the '50s or higher and you may see a nice bump in organic rankings, but be careful because once you stop spending those organic rankings may vanish as well.
5. App store screenshots videos
Connie Liu, Product Manager at Rev.com, reported that they saw an increase in organic downloads after adding an app preview video. She also said that since Apple autoplays the videos in the search results that users are more likely to click on your search results.

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