Customer Behavior is Valuable than Lottery Numbers

For marketers, being able to accurately predict how and when to best reach customers to drive the most sales would be a dream come true. Explore how CXA helps to predict customer behavior. Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers. Here’s how marketing automation can give marketers predictive superpowers. By Jason VandeBoom, Founder and CEO, ActiveCampaign. In fact, according to a recent ActiveCampaign poll, more marketers say they’d rather be able to predict customer behavior than forecast the winning lottery numbers.

But unfortunately for most, both can be a gamble. We spend exorbitant amounts of money, time, and effort to get it right with customers only part of the time. And not only is it difficult and inefficient for us, but it’s also less than ideal for customers. How many times have you personally received a discount offer from a brand or for a product you’ve just purchased days or even hours before? If only there was a way to predict when customers are most likely to buy, the best time to send messages, and over what channel to drive the best result for both buyer and seller. What if we could treat every customer as if they’re the most important one, whether we have 10 customers or 10 million.

There is with customer experience automation (CXA), marketers can learn what entices customers to buy and with that knowledge, optimize campaigns and deliver a better customer experience. While it can’t help with those winning lottery numbers (sorry), leveraging smart technology does allow marketers to work more efficiently by more consistently and accurately predicting customer behavior to boost sales success.

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