Big data and artificial intelligence market are becoming part of business organizations driven by the availability of data from sources such as the Internet of Things (IoT). Nowadays, companies are striving to analyze the consumer data obtained from CRM systems, product reviews, and media comments to understand their customers at a granular level, making their marketing more targeted and effective. Digitization in the manufacturing industry has increased the capability to access, analyze, and manage vast volumes of data while rapidly developing the information architecture in the factory.
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