LACOSTE CHANGES IT’S LOGO

Lacoste’s iconic crocodile logo was replaced by depictions of endangered animals at the Paris Fashion Week that ran from 27 February – 6 March. This was done to support the International Union for Conservation of Nature (IUCN). Ten endangered animals were chosen in the “save our species” campaign. The logo change, a first for Lacoste in 85 years, is the fruit of a three year collaboration with IUCN.Get more news about lacoste polo shirts outlet,you can vist kictg.com!

The number of shirts with each logo corresponded to the number of animals left in the wild. The Gulf of California porpoise logo for example, had only 30 shirts.

The shirts are available online only, and proceeds from each sale will go towards efforts to help the preservation of each species. The 1,775 shirts, priced at €150, were soldout in days but Lacoste is still accepting donations for the campaign. The World Wildlife Federation currently has 19 animals on its critically endangered list.

Lacoste has partnered with Bruno Mars (AKA Ricky Regal, the singer’s designer alter ego) on a 1970s-inspired collection. It's Lacoste’s first-ever musical collaboration.
Ricky Regal also enlisted friend and singer-songwriter Anderson Paak to model along with him
The first Lacoste x Ricky Regal collection will launch on 5 March 2021.