What is SEO?
SEO mainly stands for search engine optimization, it means that optimize your relevant website keyword to rank on the search engine. if you rank top in the search engine you have better visibility of your pages in search results or you gain more attention and valuable customer to your website.
What is a Search Engine and how it works?
A search engine is a program that collects all information from all websites to the internet. Search engines such as Google, Bing, Yahoo, and Baidu they all work on AI (Artificial Intelligence) they use their bots to crawl pages on the web, going from website to webpage, gathering data about those pages and placing them in an index. Next, calculations examine pages in the index, considering several positioning elements or signs, to decide the request pages ought to show up in the list items for a given inquiry.
How SEO works?
But now, let’s get a better understanding of a couple of SEO terms you’ll hear a lot in the marketing world.
1. Quality of traffic.
You can attract more visitors to your website from all over the world but if they are coming to your website by searching on Google’s best digital marketing company in Delhi NCR but if you are not a digital marketing company you are a computer service provider, that is not quality traffic. So you have to attract those customers who are genuinely interested in your products
Quantity of traffic
When you get genuine visitor visiting your website through a search engine and you are ranking in the top of SERP you get more traffic which is better for your website and its also called organic traffic, it is a traffic for which you don’t have to pay for its help in ranking your website
Whenever we talk about SEO we always discuss two important SEO ranking factors are on-page SEO and off-page SEO.
What is On-Page SEO and Off-Page SEO?
On-page SEO refers to factors on your own website that you can optimize, it is the act of optimizing different parts of your website that helps in ranking your website on the search engine. Where your website appears in SERP is determined by a number of ranking factors including website speed, page speed, relevant content, keywords, title tags, meta tag, google analytics, google webmaster code, etc.
These all are the factor that Google uses to determine your site’s authority and how high you will rank in the results. Through On-page SEO you tell Google about your website, pages categories, etc. and what search terms it should come up for.
Here are Some on-page SEO Activities:
Publish high-quality content optimized page titles and meta descriptions
Optimize page content
Headings and content formatting
SEO Images and other multimedia elements
URL optimization
Internal links
External links
Page loading speed
Mobile-friendliness
Off-page means doing activities not on your web page but it refers to all the things you can do outside of your website focuses on increasing the authority of your domain by making backlinks from other relevant websites.
10 Off pages SEO Activities:
Blog
Article
Commenting
Forums
Micro blogging
Guest Author
Social Networking
Social Bookmarking
Content Marketing
Questions Answers
How many ways Of links on SEO?
On Off-page SEO there is two types of backlinks first one is the do-follow backlink and the other one is a no-follow backlink
Do-Follow links
By default, all links are do-follow links unless they are changed to be no-follow links manually, in Do-follow links crawlers are allowed to visit other pages to crawl other pages they discover through standard links. They pass on link juice and truly advantage your site to get rank on high
Here is an example of a do-follow link in HTML code:
a href=”https://digihightech.com"Best SEO Company in Delhi NCR /a
NoFollow Links
Nofollow links don’t allow search engine bots to follow your standard links these links do not pass link juice or allow the only user to follow these links. it helps to get traffic on our website.
Nofollow links are links with a rel=”nofollow” HTML tag applied to them
Here is an example of Nofollow link in HTML code:
a rel=”nofollow
href=”https://digihightech.com/”Best SEO Company/a
How to choose Best SEO Company?
Choosing the best Seo Company for your website is not a big task just follow the 5 simple steps before taking your decision
1.Specialties and services
2. Google Reviews and references
3. Portfolio and case studies
4. Experience and ethics
5. Contracts and pricing
Why choose Digihightech?
Digihightech is among the best Web Design Digital Marketing Company in Delhi NCR. We at Digihightech aims at providing the best website design and marketing services that generate better ROI. Our focus is to deliver the best results at affordable prices. Digihightech is a group of young, creative, and innovative people who have a great passion for Information Technology. They always look for new ideas and innovations and implement them into result-oriented business strategies. Therefore, there is no wonder why our core strength lies in our professional team of experts.
We offer a wide range of IT solutions. From designing creative websites to creating impressive logos, catalog, brochures, magazine designs, corporate videos, animation, developing android apps, we do it all. We are great at providing the best online marketing services. Our 360 Degree Marketing approach includes SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), ORM (Online Reputation Management) Email Marketing.
What Makes Us Different From Others?
Creative Innovative
Passionate
Reliable
Guaranteed results
100% satisfaction
Affordable Prices