A lot of the big publishers do bits of it

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A lot of the big publishers do bits of it

If not, are they going to have their own billing and leaderboards and account management? What about the more advanced stuff, like customer relationship management, marketing automation, and then influencers and social media? How do you do that professionally, at scale and worldwide? How do you stop yourself getting DDOSed if you make an enemy in some corner of the internet? That is a really valuable skillset."I don't think there is a go-to, third-party live games publisher out there.

A lot of the big publishers do bits of it, although they have one foot in retail and love premium because of how the economics work, and they do that extremely well. But we are a specialist, best-in-class, live games publisher, PC-first but not PC-only... Cross-play is going to become increasingly important and will be a significant skill for us. We think there will be a big opportunity there."
 
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