Market Overview 

Anti-Counterfeit Packaging Market 2020 can possibly advance at a rate of close to 12% between 2020 and 2027 (evaluation period), confirms Market Research Future (MRFR).

Top Drivers and Main Barriers 

With the counterfeiting industry rapidly rearing its head, the consumer goods market is constantly taking a hit with each passing year. Recent years have noted a surge in counterfeit car parts, technologies like cell phone batteries and prescription drugs. Counterfeit pharmaceutical has emerged as one of the most profitable industries in the worldwide trade of illegal goods. Unauthentic drugs not only harm but also lead to fatality all across the world, leading to significant damage of the brand belonging to renowned pharmaceutical manufacturers. The surge in the use of online pharmacies, and the emergence of mass producers of various counterfeit medical products, has unfortunately boosted the growth of the falsified drugs market. This calls for more demand for anti-counterfeiting packaging, an ideal solution to such a grave situation. 

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The latest trend picking up speed in the market is the rising number of strict product safety regulations associated with counterfeiting. Since the fake products are continuously rising in number around the world, governments across several nations are various countries are setting up stringent rules that aim to curb these counterfeiting activities. The growth of these regulations is bound to leave a positive impact on the market for anti-counterfeit packaging, while weakening the market for fake products. 

The market also benefits from the consistently mounting concerns among manufacturers regarding the losses being incurred due to the sales of counterfeit items. Concerns with regard to brand dilution have risen considerably among leading companies, which boosts the requirement for anti-counterfeit packaging. It is anticipated that a huge demand for this type of packaging will be generated in the pharmaceutical sector, given the high possibility of losses incurred by the rising use of spurious goods. In the face of growing concerns linked with brand image as well as the negative effects of hazardous drugs, more and more manufacturers are expected to make higher use of anti-counterfeiting packaging technologies in subsequent years.

Segmentation

Global anti-counterfeit packaging market can be segmented on technology, usage feature, end-users, and region. Based on technology, the market is segmented further into a barcode, labels, RFID, holograms, and others. RFID segment is projected to remain the most dominant in the anti-counterfeit packaging market during the review period of 2023. Based on usage features, the market can be segmented into track trace, tamper evidence, overt, covert, and forensic markers. Based on end-users, the market is segmented into healthcare, food beverages, summer goods, apparel, automotive, etc. Among these, the Healthcare domain is expected to be most prominent.

Regional Study 

North America, Asia Pacific or APAC, Europe, and the Rest of the World or RoW are the top markets for anti-counterfeit packaging across the world.

In 2016, APAC clinched the top position in the global market; on account of the surging awareness among manufacturers regarding counterfeit activities and the urgent need to diffuse this situation. The market growth in the region has also been induced by the burgeoning population and the rising disposable income of people. Owing to the latter, the demand for packaged food has also soared in the region, eventually favoring the market. A number of vendors are making sizeable investments in these technologies, which can result in the emergence of lucrative opportunities for market contenders during the conjectured period.

MRFR estimates the shares held by North America and Europe to be equal, with the market growth in these regions to be the result of the rising focus among manufacturers on the development of more advanced anti-counterfeit packaging to avoid business loss. These manufacturers are also working towards maintaining the authenticity of the products, which induces the need for anti-counterfeiting packaging in the region.  

Industry Participants 

Industry participants profiled in the report are Atlantic Zeiser GmbH (Germany), Avery Dennison Corporation (U.S.), Sicpa Holding SA (Switzerland), Authentix, Inc. (U.K.), Alpvision SA (Switzerland), Savi Technology, Inc. (U.S.), Zebra Technologies Corporation (U.S.), Ampacet Corporation  (U.S.), Applied Dna Sciences Inc. (U.S.), Advanced Track Trace S.A. (France), Tracelink Inc. (U.S.), E.I. Du Pont De Nemours and Company (U.S.), Impinj, Inc. (U.S.), 3M Company (U.S.), CCL Industries Inc. (Canada), to list a few.

Industry news

According to latest reports, the global anti-Counterfeit packaging market is projected to grow at a significant CAGR of around 12% during the review period. Among these, the market is expected to remain the most significant in North American domain led mainly by the United States and Canada, mainly with greater government scope.

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