Tips for App Store Optimization (ASO) in 2020

If there’s one subject that is always evolving and difficult to grasp, it’s app store optimization (ASO). The recent problems related to Play Store updates (now solved) demonstrate the importance of these techniques and the increasing power of algorithms. So even if you don’t have the ambition of becoming the king or queen of the app store, it is important to make sure your app is referenced, paying attention to the competition for some keywords! Our 2015 article now being positively prehistoric, here is an overview of the current best practices, the result of recently conducted tests!To get more news about Ios App Store Optimization, you can visit aso700.com official website.

Just like when you work on SEO for your website, app store optimization allows you to increase your visibility in search engines by using marketing techniques and the right keywords! A good ASO strategy will allow more users to discover your listing and therefore probably get you more downloads.

The ASO strategy should be in place as soon as you submit your application for the first time on Google Play and the Apple App Store. Before sending the file for validation, you are asked to fill in the description form of your application: these elements (title, description…) will then be crawled by the robots and will determine the place of your application in the search results. They are also the elements (logo, screenshot…) that will allow visitors to identify the content of your application and will make them want to visit it.

Don’t forget that downloading an application is a real decision for your users: after all, it’s sacrificing a little bit of storage space (yes, yes, I promise). So it’s up to you to convince them that it’s worth it!

Just like with your website, keywords are essential for a successful ASO strategy. The first task is therefore to identify the right keywords, terms and phrases that accurately describe the content of your application. Identify about twenty, thirty… keep going! Then compare them and reduce your selection to about ten. Keyword identification tools such as Ubersuggest or Google Keyword Tool can be useful.

It is recommended to have a name that adds value. However, the algorithms favor titles that also include search keywords. Therefore there’s a good balance to find! On the iOS App Store, its size is limited to 30 characters while Google Play puts a maximum of 50 characters. Also note that on iOS, you are also offered a subtitle, useful to optimize SEO with the right keywords!

The Google Play Store separates the short description (up to 80 characters) from the long description (up to 4,000 characters). Be careful with your short description, that’s what will be displayed by default to visitors; the long version will only appear if they want to know more! Google strongly recommends putting your keywords in these 2 fields! You have the possibility of adding rich format options (HTML), h1, h2, h3, b, i and u tags and emojis.