Key Metrics to Measure the Impact of Textual ASO

The main goal of App Store Optimization is to increase organic installs. But unfortunately, it is challenging to measure the Impact of textual ASO in the same way as we evaluate installs from paid campaigns. That is why you need to understand, which metrics to analyze first of all, after making changes in textual metadata.To get more news about Aso Optimization, you can visit aso700.com official website.

Before we are going deeper to learn main metrics and KPI’s for textual app store optimization, we should remember that the final results of ASO are growth in organic installs. You also need to understand how to measure these installs after making each iteration.
There are several types of external metrics. In general, we can divide them into two types: qualitative and quantitative metrics.

Quantitative external metrics include search queries and positions of the app in search listings by these keywords.

Qualitative external metrics include such parameters as “search volume” or “search popularity” of the keyword and “keyword ranking” of the app.

Let’s now analyze each parameter separately, why we need them for understanding the ASO effectiveness, and how to measure it.

Quantitative metrics
The most apparent external metric that first comes to mind is the keyword ranking of the app.

If you see the growth of keyword ranking and the increase of the number of search queries from the app’s metadata, which the App Store or Google Play indexed. Can you be sure that App Store Optimization was successful? Not certainly in that way. There are two nuances you need to consider:

The semantic core of search queries, their popularity and relevancy to the application is not apparent. Perhaps the app started to index by store’s algorithms and grew for irrelevant or low-volume keywords.
There is a limit of visibility in search results beyond which there is no significant traffic. According to ASO experts, if the iPhone app is under the 9th position by the keyword in the search listing, then the keyword doesn’t bring organic traffic from search results. The main KPI of textual ASO is to achieve the top 5 keyword ranking for the app in search results.
Most ASO beginners often look only at quantitative metrics that do not always show the full picture. Your main goal is to increase installs from search. Thus you need to understand how the visibility of your apps increases.

The visibility of the app in the search listings directly depends on the search volume of keywords reached the top search results. Accordingly, you need to analyze not only the number of keywords were indexed and achieved the top 5-10 search results but also the popularity of each search query.