The winning watch from the CUSTOM WATCH BEATMAKER campaign

Seiko is proud to announce the winning Seiko 5 Sports watch from the CUSTOM WATCH BEATMAKER campaign. Participants created their original Seiko 5 Sports watch by selecting and combining five watch parts on the website and voted on their favorite models. Each watch was paired with one of 32 original pieces of music created by eight up-and-coming artists who share the same value as the brand's concept ‘‘Show Your Style.’’ The campaign ran from October 2020 to January 2021, and the winning watch with the most ‘‘likes’’ was selected from over 48,000 original designs and won about 8,500,000 votes out of the 16,000,000 total votes worldwide. This watch incorporates a gold color dial combined with a bezel with red and blue accents, adding a fresh timepiece to the Seiko 5 Sports collection. It will be available as a limited edition of 2,021 on selected Seiko Boutique Online websites in August 2021. To get more news about design your own watch, you can visit koalaprint.com official website.

Since its birth in 1968, Seiko 5 Sports has offered high levels of reliability, durability, and performance combined with various designs that have endeared it to lovers of mechanical watches worldwide. In 2019, the brand was re-born with a new look with its fundamental values unchanged. Its five style categories, Sports, Suits, Specialist, Street, and Sense, perfectly captures the brand concept ‘‘Show Your Style.

The competition ran from October until January this year, with 48,000 entries created using an online customizer that featured just five variable components and paired the final designs with one of 32 original pieces of music created by eight up-and-coming artists.

The winning design, now know as SRPH19, was clearly inspired by Seiko’s iconic “Pogue” 6139 chronograph from the late 1960s (with its red/blue bezel and a gold, rather than yellow, dial) and won by attracting more than half of the total 16m votes.

Like other Seiko 5 Sports models, the 42.5mm stainless steel watch is powered by a 3Hz Seiko Calibre 4R36 automatic movement with a 41-hour power reserve and features a Hardlex crystal and exhibition caseback.